Posankha zida zamasewera, ambiri aife, choyambirira, timvetsere mtengo wamtengo wapatali. Nthawi yomweyo, si aliyense amene adzagule zopangidwa ndi zinthu zosadziwika bwino.
Mmodzi mwa malo oyamba pamsika wazovala zamasewera lero ndi kampani ya North Face. Kusankha yunifolomu yothamanga, simungalakwitse posankha chinthu chamtunduwu.
Mbiri yazogulitsa
Aliyense amadziwa mbiri yakukonzedwa kwamakampani olemera kwambiri padziko lapansi, Apple Corporation. Anzake angapo ogwirizana ndi lingaliro limodzi adakwanitsa kupanga ufumu weniweni mzaka zingapo. Ndipo apa Steve Jobs ndi ubongo wake, mukufunsa? Kungoti mbiriyakale yakulengedwa kwa North Face ndi yofanana ndendende ndi chitsanzo chotchulidwa pamwambapa.
Zaka 50 zapitazo, kubwerera ku 1968, anthu aku America awiri, Dick Klopp ndi mnzake Douglas Tompkins, adayamba kusoka zovala za othamanga. Koma muyenera kutcha chiani kupanga kwanu? Lingaliro loti "The North Face" linali losayembekezereka, koma abwenzi onse adakonda.
Kutanthauzira kwenikweni kwa dzina la kampaniyo mu Chirasha kumamveka ngati "Nkhope Yakumpoto" - umu ndi momwe gawo la phirili limatchulidwira ku Northern Hemisphere, lovuta kwambiri kuligonjetsa. Dick ndi Douglas adaganiza kuti palibe dzina labwinopo lamasewera. "North Face - tonse pamodzi tidzafika pachimake chilichonse" - china chonga icho chidamveka pamenepo mutu wa kampani yatsopanoyo.
Pachimake pa kutchuka kwa NF chafika kale lero, pakati pa zikwi ziwiri. Inali nthawi imeneyi pomwe masewera achisanu adayamba kutukuka kwambiri. M'zaka zingapo chabe, kampaniyo idadziwika kuchokera kwa okonda zakunja aku Russia. Lero North Face ndi imodzi mwazinthu zapamwamba za masewera achisanu omwe amagulitsidwa m'maiko a CIS wakale,
Ubwino waukulu
Lamulo lalikulu la kampani kuyambira masiku oyamba kukhalapo ndikuti mtundu wa malonda nthawi zonse umakhala patsogolo. Pachifukwa ichi mwayi waukulu wovala zovala ku North Face was manufacturability. Lero ndi zida zabwino zomwe zimasungabe kutentha, sizilola kuti chinyezi chidutse ndikuteteza kumphepo.
Nthawi yomweyo, mawonekedwe a mtundu wa NF apangidwa m'njira yoti chinyezi chonse chizitulutsidwa popanda kuyambitsa mavuto. Mwanjira ina, simungamve ngati mukutuluka thukuta.
Ndipo, zowonadi, kampaniyo imasamalira mtundu wa zinthu zomwe zatulutsidwa. Mtengo wokwatirana watsitsidwa pafupifupi mpaka zero.
North Face sikuti ndi mtundu wodziwika chabe. Lero ndi malo ogulitsa odziwika bwino pa intaneti omwe amapatsa ogwiritsa ntchito zovala zawo zazikulu. Kampaniyo imapanga ma jekete, pansi jekete, zikwama ndi zikwama zam'manja, nsapato, zovala zothamanga ndi mitundu ina yambiri yamasewera.
Mtengo wa malonda
Kuphatikiza pa maubwino ndi maubwino ambiri omwe North Face ili nawo opikisana nawo pamsika, zopangidwa ndi mtunduwo mwina zimakhala ndi vuto limodzi. Ili ndiye mtengo wa chinthucho. Kotero, kwa mitundu ina ya zovala, mwachitsanzo, jekete zachisanu, muyenera kulipira pafupifupi 60-80 zikwi za ruble.
Uwu ndiye mtundu wotsika mtengo kwambiri wazogulitsa. Pafupifupi, mtengo wa zovala za North Face umasiyana ma ruble 15 mpaka 25,000. Gwirizanani, osati zovala zambiri zomwe zili ndi maubwino ambiri. Pankhani yamtengo wapatali, NF ilibe yofanana pamsika wapadziko lonse.
Mwa njirayi, zovuta zina zobvala za North Face, zomwe zimangopezeka mwa njira ina chikumbumtima cha opanga boma, ndizobodza zambiri. Kudzitchinjiriza kwa iwo ndikosavuta mokwanira. Choyamba, muyenera kugula zinthuzo m'misika yama kampani, ndipo chachiwiri, musagonje pazinthu zotsika mtengo zazogulitsa.
Ziyenera kukumbukiridwa kuti zovala zenizeni za NF ndizokayikitsa ndalama zosakwana zikwi khumi za ruble. Makamaka ngati tiganizira momwe zinthu zakunyumba zikusinthira.
Zovala zothamanga
Koma tsopano, makamaka za chinthu chachikulu. Monga mudamvetsetsa kale, North Face sizovala zokhazokha za anthu aku North, komwe kumakhala kuzizira komanso zida zotentha - njira yokhayo yotenthetsera mumsewu.
Choyambirira, chizindikirocho chimapereka zipolopolo zingapo kwa okonda panja komanso othamanga.
Ndi zovala zotentha, mtundu wawo komanso chitonthozo, zomwe zidadzetsa kampani kutchuka. Ndi yabwino kwa othamanga komanso akatswiri othamanga.
- Jekete. Kwa masewera, wopanga adapanga mndandanda wapadera wamajaketi a Triclimate. Zinapangidwa pogwiritsa ntchito ukadaulo wapadera. Ngakhale kuti ndi yopepuka, ndizovuta kuzizira zovala zotere. Chinyezi chidzachotsedwa panja, ndipo wothamanga sadzamvanso katundu wina pathupi pake. Pothamanga m'nyengo yozizira (kutentha kupatula madigiri 15-20), tikulimbikitsidwa kuti tigwiritse ntchito zapadera. Nthawi yotentha, imatha kuvalidwa padera ngati chopondera mphepo. Mtengo wapakati wa ma jekete otere ndi ma 25-30 ma ruble zikwi.
- Zovala zamkati zotentha Amagwiritsidwa ntchito ngati chovala chowonjezera nyengo yozizira. Zovala zamkati za North Face ndizovala zazitali kapena zazifupi zamatayala ndi masiketi omwe sali choncho, koma chifukwa chaukadaulo wawo, amagwiritsidwa ntchito ngati zovala zofunda. Mwa mayina amtunduwu wazinthu, mutha kupeza zosankha zambiri pamitengo yotsika mtengo. Pafupifupi - kuchokera ma ruble 1,500 mpaka 8,000.
- Nsapato Iyenera kutchulidwa mu mzere wina. Apa mutha kupeza kukwera kwamphamvu pamapiri kapena nsapato zokwera mapiri ndi nsapato. Amapangidwanso pogwiritsa ntchito matekinoloje apadera, okhala ndi zida zoyeserera zokhazokha, zomwe zimapangitsa kuti ziziyenda bwino momwe zingathere. Mwambiri, kuthamanga nsapato ndi mzere wosiyana wazogulitsa ku America. Ili ndi zida zapadera zomwe zimachotsera chinyezi. Nthawi yomweyo, ma sneaker amakhala ofunda kwambiri, omwe azikhala ofunikira nyengo yozizira. Mtengo wapakati ndi ma ruble 8-16,000.
Kodi mungagule kuti?
Mutha kugula zopangidwa ku North Face, monga tafotokozera pamwambapa, kuchokera ku kampani yogulitsa intaneti. Zowona, makhadi akunyumba samalandiridwa kuti alipire kumeneko, chifukwa chake muyenera kugwiritsa ntchito ntchito zina.
Mutha kupeza zovala ndi zowonjezera zamtunduwu m'masitolo ena otchuka pa intaneti. Koma pakadali pano, pali mwayi wambiri woti ungakhale wabodza.
Kuti musasinthe kukula kwake, phunzirani gridi yapadera, yomwe nthawi zina imasintha pafupipafupi. Chifukwa chake, musanagule zovala zothamanga, sikungakhale koyenera kuwerenga ndemanga kuchokera kwa ogwiritsa ntchito ena.
Ndemanga Zaku North Face Clothing
Pali ndemanga zingapo za zovala za North Face pa intaneti. Tikambirana zochepa chabe.
Ndinagula jekete ndi ubweya wa nkhosa. Ndalivala zaka ziwiri, zatsopano.
Mulingo:
Maxim, wazaka 38, St. Petersburg
Ndikuthamanga, ndidadzigulira zovala zonse za North Face. Kuyambira masokosi mpaka magolovesi. Inde, ndimayenera kuwononga ndalama. Chilichonse pazonse zidatenga pafupifupi 200 zikwi. Koma anyamata, ngati mumasewera masewera mwaluso, ndizofunika!
Mulingo:
Marina, Myshkina, Saratov
Ndidayitanitsa nsapato kuofesi. Ndinalipira kudzera pa WebMoney. Ndinali bwino ndi kukula kwake, koma kusankha nsapato sizinali zabwino, kunena zowona.
Mulingo:
Mikhail Grigoriev, Rostov-pa-Don
Ndayesera zopangidwa zambiri pazaka zambiri. Ndinganene kuti sindinawone kusiyana kulikonse. Ndimasangalalanso kuti ndithamange ku Adidas, Umbro ndi North Face. Ndizochulukirachulukira ngakhale.
Mulingo:
Viktor Kalashnikov, Vladimir
Yabwino, yothandiza komanso yosavuta. Ngakhale chizindikirocho ndiwolipira kwabwino kwambiri. Pamtengo womwewo, mutha kupeza china.
Mulingo:
Valery Olshansky, Rostov-pa-Don
Zovala za North Face ndiye njira yabwino kwambiri kwa aliyense amene akufunafuna ndalama. Mutagwiritsa ntchito mankhwalawa kamodzi, mudzakhala otsimikiza kuti zidzatha chaka chimodzi. Kupatula apo, monga akatswiri adati, "sindine wolemera wokwanira kuvala zinthu zotsika mtengo."
