Kampani yaku America Ander Armor imakhazikika pakupanga zovala zamasewera akatswiri. Zinthu zikugwiritsidwa ntchito pogwiritsa ntchito matekinoloje amakono kuti zitsimikizire kuti ochita masewera othamanga ali ndi katundu wambiri, maulamuliro osiyanasiyana otentha.
Pansi pa Zida. Za mtunduwo
Kampaniyo imakhala pakati pa opanga zovala zabwino kwambiri zamasewera. Ali ndi maofesi ndi masitolo ogulitsa m'maiko ambiri. Ogula kwambiri ndi akatswiri othamanga omwe amasankha kusankha bwino.
Kampaniyo imapanga mitundu yabwino kwambiri. Sangathe kupeza analogs mankhwala. Izi ndichifukwa choti wopanga amagwiritsa ntchito ukadaulo waposachedwa kwambiri.
Zina mwa izo ndi nsalu yokhala ndi ma antibacterial properties, "mapangidwe osalala", kuchotsa fungo ndi kuchotsa thukuta. Kuwongolera kwa kampani nthawi zonse kumayikapo ndalama zambiri pakupanga njira zamakono zopangira.
Mbiri yoyambira
Chizindikiro cha Under Armor chidakhazikitsidwa mu 1996. Lingalirolo lidabwera ndi wamkulu wa timu yaku mpira yaku yunivesite Kevin Plank. Sanakonde kusintha malaya ake a thonje kangapo tsiku lililonse. Pozindikira kuti vuto lonse lili m'nsalu, adakhala ndi cholinga chothetsa vutoli ndikupanga zovala zabwino zamasewera.
Bizinesi ya mnyamatayo idayamba mchipinda chapansi panyumba pomwe agogo ake amakhala. Wachinyamata wazaka 23 wakhazikitsa kampani ku Baltimore yotchedwa Under Armor. Katundu wazinthu zopangira adaphunziridwa mosamala ndipo mtundu # 0037 udapangidwa kuchokera ku ulusi wapadera. T-shirt yoyamba inali youma pansi pamavuto aliwonse pophunzira.
Planck adayamba kugulitsa zosintha zake. Chaka choyamba chidamubweretsera $ 17,000 yokha chifukwa chosowa zotsatsa. Pambuyo pa chithunzi cha yemwe amateteza kwambiri Jamie Foxx akuwonetsa kuti zovala za kampaniyo zidawonekera mu buku lotchuka, Plank adalandira oda yoyamba 100,000, yomwe idamulola kubwereka malo opangira.
Chizindikirocho chidatchuka kwambiri atatulutsa makanema "Aliyense Wapatsidwa Lamlungu" ndi "Fast and Furious 5", pomwe zida zamakampani zidagwiritsidwa ntchito. Zotsatira zake, mgwirizano wopindulitsa udatha.
Nchifukwa chiyani chizindikirocho chili chosangalatsa?
Kupambana kwakukulu kwa chizindikirocho ndi zovala zam'kati, zomwe ndizofunikira pakuphunzitsidwa mwakhama.
- Zinthu zovutazi zimatha kukwana thupi ndikulola mpweya kudutsa. Mosiyana ndi zovala wamba, minofu imatha kukhala yotentha nthawi zonse, kuthekera kwakukulu kotereku kumachepetsa chiopsezo chovulala.
- Chifukwa cha kafukufuku, zidapezeka kuti zovala zamkati zamkati zimatha kuchira, minofu imatopa pang'ono, chifukwa asidi ochepa a lactic amadzikundikira.
- Zovala ngati izi zimathandiza kuchepetsa kugwedezeka kwa minofu ndikusunga mphamvu kwambiri.
- Kupsyinjika komwe kumapangidwa ndi chovala cholimbitsira kumathandizira kuyenda kwa magazi. Okosijeni wambiri amalowa minofu ndipo ntchito yawo imayamba kukhala bwino.
- Ma antibacterial amachititsa kuti kuvala zovala zamkati kwa nthawi yayitali.
- Zinthu zimauma mwachangu, zimasunga mawonekedwe kwa nthawi yayitali.
- Zinthuzo ndizosangalatsa thupi ndipo zimawalola kupuma.
- Zovala zamkati zimapangitsa kukhala kosavuta kusuntha ndikumverera bwino.
- Nsaluyo ndi hypoallergenic.
Main mpikisano
Kwa zaka makumi awiri, zomwe kampaniyo yatchuka nazo, zakhala chimodzimodzi ndi makampani otchuka a Nike, Adidas ndi ena. Kampaniyi ikuyimiridwabe pamsika wapadziko lonse poyerekeza ndi makampani omwe atchulidwa. Ikutsata omwe akupikisana nawo ndipo mosakayikira igonjetsa msika wadziko lonse.
Mtunduwu unkakondedwa ndi akatswiri amasewera, kuphatikiza a Tom Brady, nyenyezi yaku America, komanso ambuye ena odziwika. Under Armor imayikamo magulu aophunzira ndipo ili ndi mgwirizano ndi makoleji 24. Mgwirizano wa $ 90 miliyoni udasainidwa ndi timu yadziko ya Notre Dame.
Mizere yayikulu yochokera ku Under Armor
Lero kampaniyo yakhazikitsa gulu lalikulu lopereka mizere yotsatirayi:
- zovala
- Chalk
- nsapato.
Mzere wazovala umakhala ndi zopereka za amuna, akazi ndi ana. Mitundu ya amuna ija ikuwonetsa ma T-shirts, akabudula, kabudula wamkati, buluku, jekete, masiketi ndi zina.
Mzere wazovala zazimayi umakhala ndi madiresi, masiketi, akabudula, ma leggings, ma bras amasewera, nsonga ndi zina zambiri.
Zithunzi zimagawidwa ndi nyengo:
- KutenthaGear - nthawi yotentha. Nthawi yotentha, zovala ndizabwino kwambiri potulutsa thukuta osanyowa. Ma T-shirts a Chilimwe amatenthetsa thupi pamagwiridwe antchito, amateteza ku radiation ya ultraviolet.
- ColdGear - nthawi yozizira,
- AllSeasonGear - nyengo yopuma.
- Zovala zamkati zachisanu amagwiritsidwa ntchito kutentha kumatsika pansi pamadigiri 13, kumateteza kuuma ndi kutentha. Nsaluyo imachotsa chinyezi, imasunga kutentha kwa thupi. Chinyezi chimasanduka kuchokera panja osaziziritsa khungu.
- Rashguard (malaya ophunzitsira) itha kukhala yofananira ndi kutentha kwamphamvu ndi kupanikizika, kapena zovala zokutira ndi thonje wosanjikiza kuti minofu yanu izitenthetsa bwino.
- Ataphunzira mawonekedwe a zokutira za ceramic za ndege, akatswiri a kampaniyo adakhazikitsa mzere wapamwamba wa Coldgear® Infrared. Adapereka zovala kuphatikiza zipewa zotentha ndi ma jekete ofunda oyenda m'malo ovuta. Nthawi yomweyo, kulemera ndi kuchuluka kwa zida sikuwonjezeka.
- Kampaniyo imapanganso mndandanda wazosaka komanso zovala ndi nsapato.
- M'zaka zapitazi, kampaniyo yakhazikitsa mzere wa akazi. Nyenyezi Misty Copeland ndi Gisele Bundchen adatenga nawo gawo pakupanga njirayi. Lingaliro lofunikira ndiloti mitunduyi imapangidwira osati ochita masewera okha, komanso azimayi omwe amakonda masewera.
- Mzere wa zowonjezera ndizosiyanasiyana. Mutha kugula zikwama zam'mbuyo, matumba ndi matumba amasewera, magolovesi, zipewa, malamba ndi ma balaclavas. Pali zinthu zabwino zazing'ono: mabotolo amadzi okhala ndi opopera, magulu olimbana ndi zinthu zina.
- Nsapato, yopangidwa ndi Under Armor imakhalanso ndi mitundu yambiri yamitundu. Zovala za tsiku ndi tsiku, nsapato, nsapato, nsapato zochepa, zopindika, zopindika zimaperekedwa. Masewera, ma sneaker ndi sneaker amapangidwa. Nsapato zimapangidwa ndi zida zapamwamba kwambiri: nubuck, mitundu yosiyanasiyana ya zikopa.
Zosonkhanitsa Zothamanga
Chisangalalo ndi chitonthozo, ufulu wakuyenda amasankhidwa ndi zovala zothamanga. Gulu lalikulu la zovala zothamangitsidwa limaperekedwa. Mitunduyo imagawika amuna ndi akazi. Msonkhanowu wa azimayi mutha kuwona ma T-shirts, leggings, capri pants, nsonga, T-shirts, ziboda zamasewera nthawi yotentha. Zovala zazifupi zimapatsidwa zinthu zomwe zimakhala zovala zotayirira (matumba a zip, ma logo owunikira). Nsaluyo ndi yotambasula ndipo imalola ufulu woyenda.
M'nyengo yozizira, amuna ndi akazi amapatsidwa ma jekete ataliatali, ma jekete, buluku, thukuta, zipewa. Zovalazo ndizopangidwa mwaluso kuti zikusangalatseni ndikulimbitsa thupi kwanu.
Pothamanga, ma jekete a Werewolf tsopano akupezeka mu nsalu zamasiku ano zopangidwa ndimatumba ochepera. Amateteza molondola ku mphepo, mvula ndi matalala ndi chovala chapadera.
Mzere wa nsapato wopangidwira kuthamanga. Mwa mitundu yomwe yangotulutsidwa kumene ndi ma sneaker a SpeedForm Apollo. Malinga ndi wopanga, mtunduwu ndi chida chothandizira kuthana ndi liwiro. Poyerekeza ndi mtundu wam'mbuyomu, nsapatoyo yachepetsa kunenepa, kukhathamira kochulukira, komanso kugwa kwa chidendene ndi phazi la 8mm yokha.
Midsole imathandizira phazi poyenda ndi chinthu chosinthasintha chapadera. Ma sneaker ali ndi bokosi lapadera (5mm wandiweyani), lomwe limakhala kutalika kwa phazi ndipo amatenga nawo gawo pakulowetsa mantha.
Nsapato zimapatsidwa mankhwala a antibacterial, chinyezi chimachotsedwa bwino, zomwe zimapangitsa kuti ziziyenda popanda masokosi.
Ndemanga za mtundu wa Under Armor
Mtundu wa T-shirts ogula ndi zazifupi ndizabwino, palibe zodandaula. Ndikuyembekezera zatsopano zomwe zapezeka pamtunduwu.
Alexander Smirnov
Mtundu waukulu !!! Ndinadabwa kwambiri ndi momwe zinthu ziliri. Pali mitundu yambiri yowala komanso yosangalatsa yomwe ilipo. Ndinagula T-shirt yophunzitsira, ndine wokondwa ndi yatsopanoyi. Ndizovuta kukhala opanda zinthu ngati izi kwa omwe amapita kukasewera.
Dima Danilov
Ndinagula chipewa cha baseball ndi masokosi apamwamba kwambiri, ndine wokondwa kwambiri ndi kugula. Phazi ndilolimba, kapangidwe kabwino. Ndikufuna kugula zinthu zina.
Rita Alekseeva
Ndinagula zovala za thukuta kuchokera ku Under Armor, zimakwanira bwino pamatumba, omasuka komanso omasuka, ndimayesera pa masewera olimbitsa thupi. Tsopano chizindikiro ichi ndi nambala 1 yanga pamasewera!
Polyansky
Mtengo wabwino kwambiri wazogulitsa, ndikulimbikitsa kwa aliyense amene amapita kukasewera. Imagwira bwino ntchito zosinthira kutentha. Thupi silitenthedwa ayi.
Boris Semyonov
Adalandira T-sheti yothinirana ya Under Armor. Nditavala, ndinazindikira kuti ichi ndiye chizindikiro chomwe ndikufuna. Sindiopa kutcha kuti ndi mbambande. Zomverera ndizovuta kufotokoza m'mawu, muyenera kumva. Zapamwamba kwambiri komanso kapangidwe kake. Ndikupangira izi kwa aliyense amene maphunziro ake ndi amoyo wawo.
Vitaly Chesnokov
Ndinagula zinthu zosiyanasiyana za UA: T-shirts, mathalauza, makabudula, nsapato, thumba ndi magolovesi. Ndimakonda kwambiri malonda ake, chilichonse chimachitika mwangwiro - nsalu, matumba, zovekera. Ndi bwino kuphunzitsa mu chovala ichi, thupi silimatenthedwa, chinyezi chimachotsedwa mwachangu. Zinthu zonse zimayesedwa pochita, zodalirika komanso zodalirika.
Roman Vazhenin
Pansi pa Zida Zankhondo Zankhondo
Pansi pa Zida Zankhondo amayesedwa ndi othamanga odziwika. Mwachitsanzo, jekete la Electro Coldgear® Infrared yozizira, lidagundidwa ndi snowboarder Hour Galdemond. Imapuma ndipo siyinyowa konse chifukwa cha nembanemba ya ArmourStorm. Mchaka cha 2011 Wopambana Padziko Lonse ku Canada Justin Dory adasankha Enyo shell Coldgear® Infrared, yomwe ili ndi zinthu zingapo zatsopano komanso dongosolo la RECCO ® lomwe lingapulumutse moyo wa wothamanga pama phazi odziyimira pawokha.
Malinga ndi othamanga, zovala ziyenera kusankhidwa kutengera mtundu wamasewera omwe mumachita. Mwachitsanzo, omenyera MMA, akamalimbana pansi, amakonda T-sheti yamanja yayitali, kwa omenyera omwe amagwira ntchito yomenyera (nkhonya) ndibwino kugula rashguard wamanja achidule. Ochita masewerai amaganiziranso zofunikira zina.
Kampaniyo yatchuka pakati pamakalabu a basketball ndi makalabu a mpira. Amayamba kufufuza misika yatsopano, ndikupanga zida za gofu, tenisi ndi masewera ena. Wosewera tenesi Andy Murray komanso wosambira wotchuka Michael Phelps ndi ena mwa othamanga omwe asankha mtunduwo.
Pansi pa zovala zapamwamba kwambiri za Armor nthawi zonse zimasinthidwa kuti zikwaniritse zosowa za anthu othamanga. Zitsanzo za mtunduwu sizikukwaniritsa zofunikira za chitonthozo, komanso thanzi la othamanga.
