Mwa mitundu yonse ya nsapato zamakono zamasiku onse, nsapato ndizoyenera kwambiri komanso zomwe zimapezeka ambiri. Nsapato izi ndizoyenera pafupifupi nthawi zonse - atha kugwiritsidwa ntchito popita mumzinda, kukwera matola, kupita kubwalo lamasewera kapena kuthamanga m'mawa.
Kwa mitundu yayitali komanso yolimba ya sneaker, simuyenera kupita kumsika wamzinda kapena malo ogulitsira otchuka. Simungapeze nsapato zodalirika komanso zoyenera pamenepo. Mutha kugula nsapato zodziwika pamisika yodziwika bwino, malo ogulitsa pa intaneti, kapena kuitanitsa chinthu choyambirira patsamba lawebusayiti wopanga izi.
Pakati pa opanga nsapato zosiyanasiyana, ndi mitundu ingapo yodziwika bwino padziko lonse lapansi yomwe ikupanga, kupanga ndi kugulitsa nsapato zapamwamba kwambiri. Mwa atsogoleriwa pali kampani yaku Germany ya Lowa.
Mbiri yakuyambira ndi chitukuko cha kampani yotchuka padziko lonse Lowa. Kampaniyo imadziwika kuti ndiyokonda pamsika wamsapato wambiri ku Europe. Zogulitsa zake zimasiyanitsidwa ndi kukongola kwake, kuyendetsa bwino, kapangidwe kake komanso chitonthozo.
Mbiri ya kampaniyo
Mbiri yakukula kwa kampaniyo ili chakumapeto kwa 1913, pomwe wopanga nsapato m'mudzimo Lorenz Wagner, mothandizidwa ndi abale ake Adolf ndi Hans, adatsegula fakitale yopangira nsapato zam'mapiri.
Pambuyo pazaka 10, kupanga kwawo kudatchuka pamsika wakomweko, ndipo malonda awo adayamba kufunidwa kwambiri. Anayambanso kulandira malamulo aboma. Nkhondo yachiwiri yapadziko lonse itayamba, ntchito za fakitaleyo zidayimitsidwa, ndipo mu 1948 zokha zidayambiranso.
Kuphatikiza pa nsapato zam'mapiri, zinthu zingapo zimaphatikizaponso nsapato wamba. Kuyambira 1953 Sepp Lederer adakhala mtsogoleri wa kampaniyo, yemwe adalimbikitsa kwambiri ntchito yopanga nsapato za okwera mapiri.
Zamakono
Masiku ano, zopangidwa ku Lowa zikugwira ntchito yopanga nsapato zothamanga kwa othamanga ndi oyenda, nsapato ndi nsapato zamwala. Choyamba, mtundu wodziwika bwino wamalonda wa 1010 udakhazikitsa nsapato zothamanga kuphatikiza mitundu yoyambira, kutsegula nthambi yatsopano ku Italy.
Mawonekedwe ndi maubwino am sneaker amakampani awa
Kupanga kwamatekinoloje komwe kumagwiritsa ntchito ngati chinthu chamtengo wapatali. Pogwira ntchito yopanga nsapato zapadziko lonse lapansi, matekinoloje atsopano amagwiritsidwa ntchito kuti akwaniritse zotsatira zabwino. Kupanga ndikukhazikitsa zitsanzo zonse zatsopano kumachitika ndi malo apadera ofufuzira ndi chitukuko ku Lowa.
Nsapato zonse zopangidwa ndi mtundu wodziwika bwino zimakhala ndi izi:
- Kugwiritsa ntchito kapangidwe ka jakisoni, kamene kali ndi zinthu ziwiri zopangira zomwe zimakhala zolimba mosiyanasiyana. Izi zimathandizira kuthandizira kolimba kwa m'mbali mwa buti ndikuchepetsa kwambiri kunenepa kwake.
- Kukhalapo kwa cholumikizira cha thermoformed anatomical kutengera zinthu za EVA zomwe zitha kubwereza molondola kapangidwe kake ka phazi.
- Kuphatikizika ndi Lilime Loyandama Loyandama lokhala ndi lilime lodzikonda lomwe limamangirira pakukhudzidwa ndikugawa kupanikizika mofananamo phazi.
- Zosintha nsapato zosinthika, zomwe zimatha kusunthira osaposa 1 mm mbali ndi 4 mm kunjaku.
- Kukonzekera kosavuta kwa mtundu uliwonse, zomwe zimapangitsa kuti zikhale zosavuta kuyenda ndikupanga malo abwino pochotsa ndi kuvala nsapato.
- Kuyika tinthu tating'onoting'ono tosanjikiza tomwe titha kuyendetsa bwino mwendo wamiyendo chifukwa cha chisa chapadera chokhala ndi malo atatu oyikirira.
- Kugwiritsa ntchito zida zapadera zamagetsi zomwe zimapereka chitetezo chodalirika ku chimfine ndikupewa kuterera. Chotsegula chilichonse chimakhala ndi bowo limodzi m'chigawo cha chidendene. Zokha kuti zisinthe mbali ya malingaliro a ma NPS Wedges.
Chimodzi mwazinthu zodziwikiratu za kampaniyi ndikugwiritsa ntchito njira zapadera zomwe zimagwira ntchito, popanga zomwe zimagwiritsidwa ntchito pazogulitsa nsapato kwazaka zambiri. Lowa amatenga chidwi kwambiri pakupanga nsapato zazimayi, poganizira mawonekedwe amiyendo yamwamuna wabwino.
Zogulitsa zonse zopangidwa ndi nsapato zodziwika bwino za Lowa zimakwaniritsa magawo onse amiyeso yapadziko lonse lapansi ndipo ndizofunika kwambiri pakati pa othamanga, alendo ndi okwera padziko lonse lapansi.
Mtengo wake
Mitengo ya nsapato imadziwika chifukwa cha demokalase ndipo azitha kukwaniritsa pempho la onse omwe amagula bajeti komanso okonda mitundu yotsika mtengo komanso yapamwamba.
Kodi munthu angagule kuti?
Mutha kugula nsapato zapamwamba zoyambirira za Lowa m'malo ogulitsira apadera, kampaniyo pa intaneti kapena patsamba laopanga.
